The teaser trailer starts with a very patriotic voice over,
with 4 character walking in front of big stage lights to create a silhouette
effect, suggesting that this new film has a new set of characters, which would
be very upsetting for the fans of the fist film as Will Ferrell and others made
the film famous. There is a long stretched out deep tone with sounds of
numerous footsteps walking in sync towards the camera. As they get closer the
body shape of the characters become more prominent. The camera cuts to shot of
their shoes, still in silhouette, as they stop, the colour is shown (just like
image of the poster). This has the audience wondering who the 4 characters are.
The camera cuts to medium-close up of Will Ferrell saying 'Hey America, did you
miss my hot breath in your ear?'. This breaks the tension with some comedy one
liners, the next few shots show all the original character all talking about
what's we are going to expect from the film. Every line each character say has
comedic feel to it. When it comes to Steve Carrell's turn he says 'And now its
my turn to talk...', the people who have seen the previous film would know that
his character hardly says anything but plays more a 'Charlie Chaplin'
character, he was very clumsy. He was also not a bright character, this is
shown in the trailer as he just stares at camera with a blank expression and
his colleagues just look at him annoyed. Will Ferrell cuts in his normal voice
and says 'Look its gonna be a fun movie' and then shows the tittle of the film
with a background full of stage lights, suggesting that the film is going to be
almost 'Hollywood-sheeque' and very glitzy and glamour. The trailer ends with
Will Ferrell back in character saying 'Its time to do all over again, but this
time I'm on top'. The use of this sexual innuendo was what made the character
of Will Ferrell and the movie famous, and the fact that he is sipping what
maybe tea, from a cup with their channels '#4' logo, which many ans of the
first movie would remember.
The poster is very basic and doesn't give that much away
about the film; it is still image from part of the teaser trailer. It shows 4
people in suits and shoes (which are not in your formal or normal colours, this
gives it a comedic touch). They seem to be standing on a stage, as there are
stage lights all around them, and the floor looks to be very polished as you
can see their vague reflection on the floor. There are no actor’s producers or
directors names around the poster, it is very basic it just says 'AnchorMan:
The Legend Continues' in gold block capital; this is almost matches the old
school 'SuperMan' comic book covers. This may be a comical way of saying that
Ron Burgundy (Will Ferrell's character) is coming back in 2013 to save the
audience.
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