Friday, 29 November 2013

Hangover 3 Trailer

This is the trailer to final instalment to the very famous Hangover franchise starring Bradley Cooper, Ed Helms, Justin Bartha and Zach Galifianakis. The Hangover Part 1 was and still is the highest grossing comedy film of all time directed by Todd Phillips (Due Date, Project X).

In the trailer, it begins at a funeral with someone singing almost opera like, we then find out its the character of Zack Galifianakis, 'Alan'. This somehow is amusing to the audience as he is the comedians in the film with stupidity and ignorance. This kinda gives you a mix feeling of emotion as it is funny with Alan singing and the character of Bradley Cooper, 'Phil' saying "My God, he's got the voice of an angel'. There is an element of sadness as it is someone’s funeral, we catch a glimpse of Jeffrey Tambor's picture so there is a hint that it might be his death, in the movie. The music abruptly changes to the rock and glimpses of Las Vegas's buildings.

There are a variety of shots of the 3 characters doing what they do best; causing mayhem. There's a voice over saying "Someone needs to burn this city to the ground", this sets the audience in the mind of an action-comedy. The following shots are a mix of both gun shooting and someone being killed, and also comedy scenes with "Alan", in this scene there is no music, the very quiet sounds in the background, the music resumes with a long shot with silhouette figures running in the distance and the a handheld shot of "Alan" running from a guy in a pig mask.

Throughout the trailer, it shows both action scenes and comedy scenes, however the comedy scenes are very obvious, the music stops and the attention is all on the characters, whereas in the action scene have music and are very quick paced, maybe to suggests the pace of the movie.

In many trailers, especially in horror and comedy films, they show the funniest/scariest scene at the end, and the trailer has been no exception. The last scene sees "Alan" driving with a giraffe in a cage and it suggests that he kills the giraffe and causes a huge accident in the background. If someone who has seen the previous Hangover films, will know that this is typical "Alan" behaviour.

Star Trek, J.J. Abrams Issue Analysis.

The new and highly anticipated Star Trek: Into Darkness was the big talk in the most recent Empire issue. This magazine cover breaks the conventions for majority of magazine covers as it opens out to a long poster. 

The magazine cover is entirely based on the Star Trek movie, it has the futuristic city in the background, with the 4 main character in the front. The colour of 'Empire' is a similar if not almost the same colour as Chris Pine's (Who plays Captain Kirk) top. From the magazine cover, the audience can already tell who the good and bad guys are. Benedict Cumberbatch's character John Harris is in very dark lighting and can just about see his facial expression, whereas the other 3 characters you see very clearly. It is very rare that you see a female character on the front cover who isn’t a 'damsel in distress'. Also, there are no other promotions for new upcoming films, just a few small mentions of them at the bottom. The main eye-catching text is the J.J. Abrams in the same colour as the 'Empire'. It is written that this issue of Empire is dedicated to J.J. Abrams, says that 'How a film became the most powerful director in the galaxy'. This is a big claim as it is saying that he is bigger that Steven Spielberg, Peter Jackson and Michael Bay.
Also, following the conventions of Empire magazine, at the bottom it tells us news of 'The New Star Wars', Empire always link in upcoming movies with the main movie in the front cover, especially if they are in the same genre. Star Trek and Star Wars are similar genres, Sci-Fi.
We could use the idea of having an exclusive poster with all the actors from our film into a poster only available for selected Empire Magazines. This would increase our audience range as Empire is the most bought film magazine, so by many people buying the magazine and a few people getting the exclusive long poster, there’s a chance they might be tempted to go out and watch the film. 

Initial Ideas

Our initial ideas are about a coming to age drama about a young boy who is a typical 'London lad', he likes to go out, go clubbing, into sports and highly into girls. he goes to a party at one of his mates and ends up sleeping with a girl from the party. 9 months later he finds a baby at his doorstep with a note "He's all yours". So for the whole duration of the teaser trailer it shows how he goes from being the teen whos always out partying to a teen whos always in taking care of his responsibilities.

This projet can be compared to movies such a 3 Men and A Baby and Juno and novels such as Boys Dont Cry by Malorie Blackman. We decided this idea because we wanted to do something a bit more realistic and a bit more to the social dilemas facing many young teenagers of day and age.

Sunday, 17 November 2013

Empire Magazine's 'The Hobbit' Posters

Due to the big buzz of Peter Jackson's new big blockbuster 'The Hobbit', Empire Online released 5 limited edition magazines covers in 3D showing the 5 main characters. The movie is a prequel to the very famous and popular Lord of the Rings franchise. In the posters, the audience can only see the main characters in their environment, the colour scheme of the posters emphasise the type of character they are. For example, Bilbo Baggins colour scheme is natural, maybe to show his type of character, Gollum's colour scheme is very dark, again to show his dark character and the Princess's colour scheme is white to show purity. These poster break the original conventions of the 'Empire' text in front of the characters, in this case the text is behind the character again emphasising the importance of the character. The business behind the 5 different posters is also very unique, as this is the first time that Empire have released 5 different posters that cost 6.99 (pounds), and if you check online, already 2 of the 5 have been sold out, showing that the film's key demographic have really shown an interest in the film and the posters.

Even though our film is not related this film, nor the type of genre, this advertising technique is influencing my group to produce 3 different movie posters. Since our film is focusing on 2 boys, we thought that we could make 2 posters focusing on the individual and the third one with the final confrontation at the end. We got this idea from the 'The Dark Knight Rises' posters. There are many individual posters with the main protagonist and then the final with only Batman, Catwoman and Bane, as shown below:

Anchorman 2 Teaser Trailer & Poster

This is the teaser trailer and poster for the new 'cult-comedy' AnchorMan: The Legend Continues. The first film, directed by Adam McKay (2004) and starring Will Ferrell, Paul Rudd and Steve Carrel. Even though the film was made in 2004, it is a tongue-in-cheek take on the culture of the 1970's, particularly on the new 'action-news' format. The film is #100 on Bravos '100 Funniest Films' and #113 on Empires Greatest Films of all Time.

The teaser trailer starts with a very patriotic voice over, with 4 character walking in front of big stage lights to create a silhouette effect, suggesting that this new film has a new set of characters, which would be very upsetting for the fans of the fist film as Will Ferrell and others made the film famous. There is a long stretched out deep tone with sounds of numerous footsteps walking in sync towards the camera. As they get closer the body shape of the characters become more prominent. The camera cuts to shot of their shoes, still in silhouette, as they stop, the colour is shown (just like image of the poster). This has the audience wondering who the 4 characters are. The camera cuts to medium-close up of Will Ferrell saying 'Hey America, did you miss my hot breath in your ear?'. This breaks the tension with some comedy one liners, the next few shots show all the original character all talking about what's we are going to expect from the film. Every line each character say has comedic feel to it. When it comes to Steve Carrell's turn he says 'And now its my turn to talk...', the people who have seen the previous film would know that his character hardly says anything but plays more a 'Charlie Chaplin' character, he was very clumsy. He was also not a bright character, this is shown in the trailer as he just stares at camera with a blank expression and his colleagues just look at him annoyed. Will Ferrell cuts in his normal voice and says 'Look its gonna be a fun movie' and then shows the tittle of the film with a background full of stage lights, suggesting that the film is going to be almost 'Hollywood-sheeque' and very glitzy and glamour. The trailer ends with Will Ferrell back in character saying 'Its time to do all over again, but this time I'm on top'. The use of this sexual innuendo was what made the character of Will Ferrell and the movie famous, and the fact that he is sipping what maybe tea, from a cup with their channels '#4' logo, which many ans of the first movie would remember.

The poster is very basic and doesn't give that much away about the film; it is still image from part of the teaser trailer. It shows 4 people in suits and shoes (which are not in your formal or normal colours, this gives it a comedic touch). They seem to be standing on a stage, as there are stage lights all around them, and the floor looks to be very polished as you can see their vague reflection on the floor. There are no actor’s producers or directors names around the poster, it is very basic it just says 'AnchorMan: The Legend Continues' in gold block capital; this is almost matches the old school 'SuperMan' comic book covers. This may be a comical way of saying that Ron Burgundy (Will Ferrell's character) is coming back in 2013 to save the audience.